Introducing EQUOTION

Equotion –  a combination of the word “Equation” – meaning the process of equating one thing to another…and Equo, latin for horse.  The name is extremely relevant as it absolutely defines what we do.  Using the very latest big data analytics and optimisation techniques, we equate the performance of horse + jockey combinations against others, even when they have never raced before. 

Our technology creates around half a trillion data points and our algorithms work on 7 different levels, constantly tuning and adjusting the performance statistics.  Our optimisation routines help to identify the most sensible bets to place and where to concentrate your cash.

Our system provides the user a number of key additional ratings as well as predictions of the likely finish order of any given race.  Out of an average of 35 races each day our picks generate on average 27x placed horses, 15x winning horses and 4x 1-2-3 finishes.

Our returns are the most substantial and consistent in the market – around 60% better than betting on the favourite and numbers of magnitude better than using jockey club form indicators. 

We are currently finalising our beta testing of the system and completing the web site.  We are also in the process of integrating with BetFair for automatic bet placement.

Lots more information coming soon – along with clear and easy to understand P&L’s from the last 12 months.  You can take a look and decide yourself how we compare to your current betting approaches and systems.

We will be outlining our commercial model over the coming weeks but for now please pre-register on the site and keep tuned into our twitter feed @equocard for further details.