At Equotion we have been working with some of the UK's leading big data analysts and data acquisition experts to build a predictive analytics engine designed to improve an investors chances of winning at the races big at the races.
We have been constantly tuning the predictive engine, the algorithms and optimising the balance between our seven levels of analytics. The result of this is a steady increase in performance over the last six months culminating in an exceptional score for August delivering a return of 367%.
Equotion supports a number of betting strategies and provides you with rich content and detail including popular rating mechanics and recent form. Where we differ from the rest is that we also include three key additional statistics. We produce a ratings card for every horse in every race - allowing us to provide a comparative score for each horse against the others running. We then combine this with a number of statistics about external influences on each horses performance and how they are likely to respond. Finally we provide a rating for the jockey and combine all of this to provide a probability of each horse / jockey combination winning the race.
This allows three key strategies to be played.
- Wide spread, low risk - this is our standard strategy which involved betting on the nose on every horse we pick in every race we select. You bet the same amount on each and every horse we select. At a stake of £20 per bet, this equates to a betting fund of £1,250 to get you through the month.
- Selective Strategies - this is more akin to how a professional gambler would approach things. Using the stats, probabilities and other information we provide the user is able to be more selective about which horses he picks and how much he bets per horse. The target here is to bet more money on fewer horses and make much larger returns
- Optimised betting - using a series of business rules, allow the system to prioritise which horses and set what percentage of your betting fund to allocate to each bet. This uses our optimisation technology to constantly find you the best balance between risk and reward, subject to your risk threshold
What is surprising is the results that can be achieved from these different strategies.
Over the last 5 months we have been monitoring our standard betting strategy. An initial deposit of £1,250 on the 1st April would today have returned you £14,927 to your bank account. As if this wasn't impressive enough, you would also still have your £1,250 stake going into September. We are currently working to integrate our solution into the Betfair Exchange, allowing the system to place bets on your behalf against your account. All you have to do is ensure that there is enough in your account to cover the bets and the system does the rest.
Throughout July I used the system to run my own selective strategy. Betting only Monday through Friday and using the data on the system as my form guide I managed to average returns of £1,000 per week on a rolling stake of £250 and a time input of just 1 hour each day. The system is like having a photographic memory for the relative form of every horse out there combined with the ability to crunch numbers like a card counter analyses probability through a game of blackjack.
The learnings from all of this is currently being combined with some non-linear clustering analytics of how each of our individual elements of analysis behave when horses win and when they lose. This is starting to identify and define some really interesting rules that make the automated optimisation of betting strategies a reality in the very near future.
The Equotion Portal is in the final stages of production. Once complete we will be able to allow registered users to go in and use the system for themselves. The integration with the BetFair Exchange also opens up the ability to both bet and lay based on the stats we produce - allowing the development of some very interesting bet and hedge strategies as we move forwards.
As with anything that involves machine predictions we are not claiming to be perfect. As with any kind of investment things can go down as well as up, but overall looking at 6 months of real time running we are showing a huge improvement over any other betting strategy or system. What we do is take the hard work out of analysing form, run analytics at a level no human being could ever manage and provide an easy way to de-risk betting on horses to a level that makes it a more acceptable investment case. Just increasing an investors ability to generate returns by a few percentage points turns into significant improvements in their returns.
In the coming weeks we will be looking for investment and to build further partnerships within the gaming and racing industry - the challenge of course being that we aren't attractive to your average bookies group as we are simply too accurate! Our plan is to extend the reach of Equotion to all sports betting and then to look at financial investment predictions, turning the power of Equotion against the stock market, predicting sustainable returns rather than the marginal gains made from micro-fluctuations in the market most other automated solutions rely on.
If this is a business that interests you please follow us @equocard and watch out for our launch announcement. We intend to make access to the system free of charge for the first month so come along, log in and see how much you can make from this new and exciting technology. If you are looking for an incredibly exciting investment into a team with the imagination, capability and proven ability to deliver then please contact me directly - james@virtualdirection.com
Thanks for your interest so far and watch this space for further info!
James
